Independent SEO consultant · Niš, Serbia
The reason is rarely the one being blamed. It might be indexation, site architecture, two pages answering the same search, content written for the wrong intent, weak authority, or a technical decision made years ago that nobody connects to this year’s traffic. I work out which it is, prove it with data, and fix it, hands-on or together with your team.
How I work
No hundred-page audits full of issues nobody will implement. The work is to find what matters, prove it with data, get it live, and measure what it changed.
01
The business, the website, the market and what success actually means.
02
Technical health, search visibility, competitors and where the opportunity sits.
03
Separate the issues that move search visibility from the ones that only fill a report.
04
Implementation by me, by your team, or both, as agreed.
05
Rankings, organic visibility, AI citations, conversions and technical health.
Selected work
A global HR platform, a New York listings site, a coupon publisher and a SaaS app. None of them started with a keyword list, and every result below is measured, dated and backed by a second, independent source.
01 / SEO strategy and content
Global HR and employer of record
02 / Technical SEO
Commercial real estate
03 / Technical SEO audit
Coupons and deals publishing
04 / SEO strategy, content and authority
Real estate technology and SaaS
Client feedback
The output was clear, well considered, and genuinely useful, not just surface level SEO research. He helped give us confidence in the direction and next steps.
Services
Most engagements start with an audit and strategy and continue as ongoing work once the priorities are settled. Each service has its own page with the workflow and the results it can bring.
Crawlability, indexation, site architecture, speed and everything between the server and the search result.
61 → 93 mobile PageSpeed score
Where the opportunity actually is, what it is worth, and the order in which to go after it.
95 → 1,025 keywords in Google's top three
Content strategy, information architecture and pages that match what the search actually wants.
718 → 3,416 first-page rankings in six months
Visibility inside Google AI Overviews, ChatGPT, Perplexity, Gemini and the answers that replace a click.
818 google AI Overviews citing the site
Category and product architecture, faceted navigation, product data and the templates that decide a whole catalogue.
+43.6% click-through rate after rating schema
Links and mentions earned from sites that matter in your market, planned as part of the strategy.
0 → 37 domain Rating, client-reported
A diagnosis with a ranked list of what to change, not a 200-issue export nobody will act on.
17 → 99 top-three rankings, two months after the audit
Location pages that deserve to exist, and multi-market sites that do not compete with themselves.
#1 employer-of-record searches in several countries
Why clients bring me in
Plenty of consultants can produce a keyword list and an export of warnings. Fewer can tell you which of those warnings is the reason your traffic is flat, and fewer still will prove it with data and then get the fix live.
01
A crawler reports what it managed to check. Coming from software, I go to the markup, the response headers and the rendered page and confirm what is actually true. That distinction has reversed the conclusion more than once.
02
I build my own research on search data: rankings, competitors, search results and AI answers pulled at scale, analysed, and checked against a second source before they reach a recommendation.
03
Any tool will find hundreds of issues on any site. Almost none of them are why it is underperforming. The deliverable is the constraint, the evidence behind it, and the order everything else goes in.
04
I can implement the changes myself, in the CMS, the markup, the structured data and the content, or give your developers and writers precise instructions. Which one is agreed per project, and either way the work goes live.
Fit
The sector matters less than the situation. I work with e-commerce, SaaS, B2B services, marketplaces, publishers, real estate, travel, affiliate sites and local and multi-location businesses, from small sites to catalogues of tens of thousands of pages.
How I think about SEO
These are the reason my recommendations are shorter than most, and the reason they tend to name one thing to fix first.
Technical health, content, authority and experience are one problem, not four scored separately.
One structural decision is usually holding everything else back. Name it and most of the list stops mattering.
Five changes that go live beat fifty that sit in a spreadsheet, so every recommendation carries its evidence.
Assistants pick sources on clarity and structure. Same fundamentals, applied to pages that have to be quotable.
Tell me what is happening on your site. If I am the right person for it, you will get a direct answer about what I think the problem is and how I would approach it. If I am not, I will say so.
Or email directly
hello@ivanseo.com